This post is longer than normal. And more serious, while still being cynical. Be warned, humour drought ahead.
There are two types of people in the world: Healthy cynics, and everyone else. To be cynical isn’t a bad thing. It’s a suspicion radar, a ‘ping’ that tells you to check something out. But you have to be careful. Cynicism works on a scale of human stupidity. Gullibility lies at one end; extreme paranoia at the other. I’m centre-right, only trusting what I can investigate, or what is clear common sense. Of note, Flat-earthers don’t belong on this scale. That’s another trip altogether, beyond paranoia and conspiracy. We’re not going there. But for reference, this is the family bubble:
The weight-loss industry relies on an individual’s gullibility. It doesn’t work well on cynics. Cynics tend to question things, read the instructions and discover the nonsense in the PR blurb. To illustrate, there is an incredible piece of marketing magic, universally used by slimming and diet products. It is this one single line (and to be fair, it is genius):
This product will only aid weight-loss as part of a calorie-controlled diet
What that actually means is:
This will only work if you change everything else as well
It wouldn’t work in car safety:
Keeps your family safe from accidents—as long as you don’t crash
Or for arms dealers:
This armoured vest will keep you safe—as long as nobody shoots you
Be a cynic. Read the labels. There’s also another word that is heavily involved in the marketing of any weight-loss or health supplement. One tiny word: May. As in:
This product may help you… <and really, once they have said, ‘may’, you can insert any bunch of crap right here>
I mean, we can add the two monolithic quantifiers together and you’ll see how ridiculous the concept is:
This product may aid weight-loss if you are on a calorie-controlled diet
Well, pass me that burger Sherlock, hold the poop.
The industry relies on maintaining some semblance of mystery about weight-loss. It absolutely tries to bamboozle you with science. Except, as someone who studied Sports Science at University, and has spent 25 years in the fitness biz, I can tell you this: it’s all crap. What follows is known by everyone. My ageing Chinchilla understands it. My coffee cup knows it. It’s such a basic premise, the industry needs to polish it to make it sexy. But it’s not. It’s dull. And it’s a fact:
Consume fewer calories; expend more energy, and weight loss will follow
There are caveats to that statement but the basis is valid. So, if you had a stable but hefty weight issue, (i.e. not gaining pounds) all you need to do is obey the above rule. If you were getting heavier, you may need to cut even more calories, or do more activity, but the fact remains.
Instead of giving you the truth, the industry relies on pseudo-science. Pseudo-science is a special branch of science in the same way that astrology sounds like astronomy. In other words, it’s not science at all. PR companies will use terms they have often coined themselves, or they’ll float actual science but wrap it up in a shell of shiny nonsense. They need to do this because it makes it sound more legitimate. I mean, if you look at the logic of it all (or lack thereof), what the weight-loss industry is trying to do is sell you their calories, when all you need to do is cut down. Weight-loss should save you money, not cost more!
But that’s where the cynicism works, or more, it doesn’t for them. They need a gullible audience. And they can use special tactics to make you a little more susceptible to their marketing ploy. This is the sinister side of things, where you are socially manipulated to loathe yourself for having a spare tyre. Well, it used to work that way. Nowadays, social media fills that role. A whole host of awful people will gladly prance about to make you feel inferior. Shiny, plastic, vacuous personalities exist to make you question your own body image. It’s a trade-off for the ages: what was once done by weight-loss pros is now performed by social media bandits, all of them after your cash. And once you stare at that small phone screen and see buns of steel and glorious abs, you might cry a little into your chocolate fudge lasagne. So, you promise to be a better person and lose some weight. You turn to the industry, and it welcomes you with open arms. Nutrition companies will sell you expensive Bam-Bam Nuggets, filled with protein and despair. Online Personal Trainers will take your cash and give you a diet & exercise plan that they’ll say is personalised to you. Hint—if an online PT doesn’t communicate personally with email – there’s nothing personal about it. Regardless, nobody will tell you the truth. None of them care to educate you. Because they know that when you learn how to lose weight, their industry is finished.
So, how do you lose weight? Well, for only 50 bucks… Kidding! I’ll lay it out right now, right here. Professional advice without any sugar-coating or a plastic wrapper. This is weight-loss for a 21st century cynic. And, of course, none of it’s easy.
- Stop snacking. You’re a human being, not a cow—you don’t need to graze.
- Learn to appreciate hunger. Constant eating is bad for our bodies. Fasting is good.
- Become a Fibre fan. Eat more plant-based foods that require some effort. That’s why we have molars—to grind food into a more digestible pulp. Fibre also works wonders inside of you.
- Eat slowly, take your time. Your body has got a terrible ‘tank full’ gauge. If you shovel food, you’ll fail. You’ll feel fuller, if you eat slower. Drink water with a meal to amplify the boredom.
- Cut down on:
- Sugar. Look at the food label. If a product has more than 10g of sugars per 100g, put it down. Sugar is nasty. Tastes awesome. It’s the crack-cocaine of the food world. You should feel guilty for splurging on the white stuff. Cut it out. Every time you eat sugar, a Unicorn dies.
- Fat. If it sizzles and drips, it’s fat (or possibly plastic, and you should NOT eat that). Full of calories. When you eat fat, a cute Amazonian species goes ‘pooft!’. Actually, if you eat Brazilian beef (most animal fats come in meat form), you’re probably displacing animals and indigenous people.
- Dairy. Cheese is basically just fat and protein. If you want to be weaned off it, think of it as though a cow pooped a solid block of milk. Milk Poo. The white dung.
- Booze. My personal failing. I like beer. But booze is liquid food. Not very nutritious food. But, if you want very unhealthy advice, which if you follow, you’re a fool, and you can’t sue me—if you know you’re going to have some cans, reduce your calories elsewhere.
These are just a few things that will help. You need to work on all of them to succeed. Doing one or two should have an impact but follow them all and your chances are far greater. In fact, technically, if you do all of the above in good faith—I guarantee you’ll succeed. If you don’t, you’re not being honest with yourself.
There are a few more radical things you can do. I’ll call them the Nuclear Options. These are big red reset buttons that will require substantial life changes (and further guidance).
The Exercise Tactic. Eat what you want but exercise as if your life depended on it. Because it will. One hour of hard graft for your average Joe will expend about 750 calories (very rough guide). That will get trashed by a single Big-Mac meal. Or one-and-a-half choc-chip muffins. You want to eat Snickers all week? Then run a marathon every day. (See what I did there?).
Calorie Arithmetic. Tedious, but methodical. Count your calorie intake—all of it! You’re liable to fail, because you’ll not remember ‘that small wafer’. Even though you ate fifteen of them. You need to count everything. But there are Apps that can help you. For average Joe, consume <1800 kcals/day. For average Jane, drop to 1500 kcal/day. AND, be active.
Learn to Cook. Seriously, it’s a manual task, so you’ll burn calories while you prep your own dinner. You’ll also find the goodness in raw ingredients and learn that plastic packaging doesn’t grow in the ground. Who’d have thought it? Potatoes aren’t cuboids. And Bechamel isn’t in Lord of the Rings.
Become Vegan. It’s very difficult to be a true vegan and be fat. Or have friends. Kidding!!! But seriously, as drastic as this is, it’ll work, but it needs serious commitment to succeed. Veganism is more than a dietary choice for many. Kudos to them for that.
Now, of course, I never said it was easy. That’s why you’re probably already looking at some weight-loss chocolate bars. Hey, guess what—it won’t work. Fads don’t work. If all you can do is remember the simple equation, you’ll have a head start. And you can save your hard-earned cash. Remember:
Consume fewer calories; expend more energy.
Prove the cynic in me wrong.